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Tag: craft beer

Become an Equity Punk!

In a few blog posts I’ve already mentioned I’m a BrewDog Equity Punk. This means I’ve invested a couple of pounds in BrewDog, and own some equity shares in the Scottish craft beer brewer and bar operator. Since they’ve just launched another round of Equity for Punks, and it’s announced to be the very last, I thought I’d share a thing or two about it, and maybe entice you to seize this final opportunity to become an Equity Punk yourself!

Of course, I’m not being entirely selfless here: if you invest using the button below this post, there might be a couple of beers and goodies in it for me…

So Equity for Punks Tomorrow is the latest round of the crowdfunding or investment program of BrewDog. When investing, you actually buy some equity shares in the company. Buying shares in BrewDog might be different from other investments you have: although the shares can in theory be sold again, at the moment, this can only be done at specific times, or by trading privately! 

Even though my shares have increased in value considerably since my initial investment in Equity For Punks III, in 2013, I’ve always just seen the investment just as a way as becoming a member of a BrewDog beer club, which comes with some interesting benefits. The possibility of actually making some money in the end is just a bonus!
The minimum investment required this round is two shares, which comes down to just £50.30 (currently about €55) for a lifetime ‘membership’.

Interesting to note: this time, all money collected in the raise will go towards projects to make BrewDog more sustainable, and they have some great plans to make this a reality! Drink beer for a better tomorrow! 😉

Discounts

So what kind of benefits are we talking about here?

Well, for starters, the minimum investment entitles you to a nice but modest 5% off on your bar tab in BrewDog bars—of which we have one here in Brussels, and just quite nearby in Rotterdam and Paris—in Draft House pubs , and in Hawkes taproom. This is valid at any time, on everything, including merchandise, food and takeaway beers. You also get the same 5% discount in BrewDog‘s online shops (UK, USA, Australia, and—most interesting for EFP’s living in Belgium—Germany).

You could double the above discounts by buying 20 shares, and even if that comes with a couple of other benefits, it is a considerably larger investment, of course!

It really gets interesting when you eat or drink in a BrewDog bar during the day: then you’re entitled to a 15% Daytime Discount on top of the aforementioned EFP discount. This takes it up to a whopping 19.5% discount on your bar tab! This discount applies between 12h00 and 17h00 from Monday to Friday, and before 12h30 in the weekends, so perfect for a lunch with a couple of beers.

Speaking of lunch: a new benefit for anyone who invests in Equity for Punks Tomorrow, is a double discount on all vegan and vegetarian food in BrewDog bars—which is about half the menu—from Sunday to Thursday, so on those days that’s 23.5% off your meat free lunch (since that’s before 17h00, and Daytime Discount applies), and 10% off your dinner!
And omnivores: those Beyond Meat burgers are actually quite good, so this is an excellent reason to try them, and cut back on meat at least a little bit!

If you set a bar as your ‘local’ in the BrewDog app—which serves as your EFP discount card—you’ll get an additional 2.5% discount in that bar. Rounded off to the nearest half percent—as they do in BrewDog Brussels—that means 5% becomes 7.5%, 10% becomes 12%, 19.5% becomes 21.5%, and 23.5% becomes 25%!
(As you may know or have noticed: stacking discounts is not as simple as just adding up the numbers!)

Freebies

If you don’t want to spend too much money to ‘earn’ your investment back, there are also some freebies that don’t cost you a thing!

The most important and easiest freebie is your birthday beer: every year on your birthday (or any of the three preceding or following days) just go to any BrewDog bar for a standard serving (so the measure mentioned on the board behind the bar) of any BrewDog beer available on draught! 

You—and a plus one—also get free entrance to any of BrewDog‘s AGMs (although you’ll be required to buy a couple of drinks tokens in advance to secure your spot). Unlike most AGMs, these are actually pretty cool parties, with next to a short business presentation, lots of great beer—by BrewDog and guest breweries—and lots of live music.
The main AGM usually is in Aberdeen, but there’s also one in Berlin, Columbus (USA) and there will probably be one in Australia as well. The EU AGM is pretty easy to get to from Brussels, but you should really do the AGM in Aberdeen at least once, and visit the brewery while you’re there!

By the way, when you visit the Ellon brewery as an Equity Punk, you get the tour—including some tasters—for free, as long as you bring along a paying friend.

Apart from all the above, there will usually be a couple more opportunities for EFPs to get a free beer or some Beer Bucks!

Community

To not miss out on anything, it’s best to keep an eye on the EFP Forum. On it, ‘captain’ James Watt—who together with his friend Martin Dickie founded, runs and owns BrewDog—and other staff members will often post news here before it’s shared anywhere else.

The forum is also a great place to ‘meet’ other EFPs, discuss all kind of beery topics—not necessarily just BrewDog related—or find a drinking buddy if you’re travelling around the UK or elsewhere.

After buying just one share in EFP III, in 2013, I invested at least a little in all subsequent rounds of Equity For Punks, for reinvestment perks, or to ‘level up’. I kept track of what it saved me in discounts, and which freebies I received, and I can tell you: I got more than got my money’s worth, and got to know a lot of interesting beers, places and people in the process!

Don’t hesitate to get in touch if you have any questions about Equity for Punks Tomorrow or being an EFP in general, and if you decide to invest: welcome to the club!

Berlin & Hamburg Trip: Afterthoughts

After a good night’s sleep in my own bed, while enjoying a lovely hearty breakfast at Frank.—something that was really hard to find near my hotel in Berlin—I’m reflecting on the last couple of days.

Berlin

So Berlin started out as just a small part of a bigger trip, as a short stop mainly to attend BrewDog’s—obviously cancelled—second European AGM, but became the main destination of the whole trip. That meant I all of a sudden started to add a lot of places to my must-visit list, probably more than reasonably fitted in the limited time I had, even after adding an extra night to my stay. So the trip has been quite an exhausting and—quite literally—intoxicating experience, and had better been spread out over yet another extra day or so.
That being said, I’m quite happy I eventually got to go on a trip after all, and even managed to visit most of the places I intended to!

It has been nice to see some bars and breweries I hadn’t yet been to, but I was particularly happy to be able to attend two ‘soft openings’, notably those of the Manifest Taproom, and of the Schneeeule Salon. Since I only heard about those places just before or during my trip, they were really squeezed in my schedule, but they definitely both deserve more time next time in Berlin!

Another place I’ll be staying quite a bit longer next time, is Bräugier. These guys make incredible beers, and I would have tasted everything on the tap list, if I had had more time!
Not new for me, but definitely worth staying until the early hours of the morning—I stayed until 3:30 this time—is the already classic Protokoll!

Hamburg

Hamburg definitely deserves more time to discover! Because I was in such good company, I stayed at BrewDog St Pauli quite a bit longer than planned, and didn’t get to visit any other beer bars…
Next time I’ll book at least one night in a hotel, so I can discover a bit of the nightlife as well!

Stamps

So I managed to get a stamp both in my BrewDog Beer Visa—in BrewDog St Pauli—and my Mikkeller Passport—in Mikkeller Bar Berlin. But I actually gave out more stamps than I received: now customer registration is mandatory in bars and restaurants due to COVID-19, my stamp with my name, e-mail address, and phone number saved me a lot of precious time, and got me quite a few looks from staff and other customers!

Speaking of COVID-19: the Berliner people seem to wear their masks better where required—which is only on public transport and inside buildings when not eating or drinking—than the people of Brussels… I guess that is just the same kind of discipline they also display in traffic?

In conclusion…

All by all, even though this was already my third trip to Berlin, it will certainly not be my last! Actually, now I know more and more people over there—of which some I got to meet this time, others will have to wait until my next visit again—I can see this becoming at least a yearly occurrence!

Four Hours in Hamburg

So what do you eat when in Hamburg? #RedHerringAlert Apparently the most typical thing to eat is Fischbrötchen, so that’s what I had once I reached the docks. I first had one with Fischfrikadelle, but although nice, it felt a bit like cheating: it’s just like cold fish fingers with tartare sauce on a bun. So for the next one I picked the real thing: Kräutermatjes, or spiced, soused herring!

My after-lunch coffee was at Playground Coffee. Unfortunately they were only serving in single-use cups—why?—and I wasn’t quick enough to offer them my KeepCup

Then it was finally time to get a new stamp in my Beer Visa, at BrewDog St Pauli! There I also had the pleasure to chat with Paddy, whom I had thus far only seen in a couple of Zoom beer talks, organised by BrewDog during the severest weeks of lockdown… I had scheduled time for just a short visit to Hamburg, so after that pleasant meeting, I had to hurry to the train station again.

More Breweries and Brewers

After those breweries and taprooms, and before visiting some more, I needed some sustenance, and that came in the form of this delicious Kalbsleber Berliner Art, at Gaststätte Deichgraf.

I then proceeded to the next brewery, Eschenbräu, but their beer garden was full, and there was already a line of people waiting for a seat, so I decided to immediately move on to the next stop.

Luckily, there was still plenty of space inside at Vagabund Brauerei, so I enjoyed a couple of beers there. Afterward I went looking for their new Kesselhaus which was supposed to be not too far from the taproom, but somehow I couldn’t find it… As it turned out, I was mere meters from spotting it, but I’ll have to check it out next time.

The last to-visit place was the Schneeeule Salon für Berliner Bierkultur, the perfect place to drink some Berliner Weiße in the company of the brewer herself! I wasn’t even aware that this place existed before my trip—understandably, since they didn’t even have their official opening yet—but I was very happy to be able to end my evening here!

Brewery Day!

My last day in Berlin starts with a slightly unconventional brunch: döner kebab! Different location—Hisar Fresh Food this time—but basically the same planning as about a year ago, when BrewDog organised its first European AGM in Berlin.

Although never even officially announced, this exact Saturday the second edition was supposed to take place, and even though this isn’t happening for obvious reasons, I decided to go to the brewery anyway. Still no S-Bahn station in front of the premises, so it was a bit of a walk again.

I had taken a tour the last time I was there, but it was only a short version, and at the time they hadn’t even started brewing their own beers yet. So I decided to take the tour again: the full version this time. The included tasting gave me the opportunity to try some of the beers brewed there, and after that DogTap still had a couple of beers on draught I hadn’t tried yet.

But I wouldn’t have called this post “Brewery Day” just for visiting one brewery: on the opposite side of town—after a coffee at Stück vom Glück— I also visited Two Fellas, and Bräugier, and there are some more to come after dinner!

Livin’ it up Friday night

I felt like chicken tonight—not the sauce popular in the nineties—so I went to Die Henne, where they basically serve one dish: half a crispy fried chicken. Just add some Kartoffelsalat, and that’s a meal!

Tonight’s bars were HOME Bar, and the best place to end the night—at least that’s what I’ve been told—Protokoll. There I met up with friends I already knew, and friends I had just met, and I stayed there until half past three…

Berlin from Below

I started the day with coffee and an almond croissant at Bonanza Coffee. I visited their roastery café before, on a very rainy last day during a previous trip, but their espresso bars are even nicer to visit.

Since I had already visited most regular museums in Berlin, I decided to go underground this time, and went on a Berliner Unterwelten tour. The theme of the tour was Dark Worlds, giving us an insight in the life of the average Berlin citizen during the WWII air raids that destroyed up to 80% of the city centre. Unfortunately, taking photos was not allowed, so you’ll have to take the tour yourself, if you want to see how it was…

Originally I planned to have lunch at Mogg, since I had heard good things about this place, but apparently they only accept cash, and I didn’t have any. So I went for dessert straight away, at Samy’s Berliner Pfannkuchen Cafe, for a Pfannkuchen, the doughnut-like pastry typical for the city. Although my salted caramel version was slightly less typical…

From then on, I slowly moved onto craft beer territory again, but since Kaschk is both an espresso bar and a craft beer bar—how cool is that?—I started my afternoon with another espresso macchiato.

The remainder of the afternoon I visited Lager Lager and the Biererei. The first one is actually a beer shop, but luckily they also serve serve beers—draught as well—to drink at the terrace!

Back in Berlin

So almost exactly a year after my last visit, I’m back in Berlin! After checking into easyHotel Berlin—same as last year—and dropping off my baggage, it was time to get some food in my belly.

When I visited Berlin the very first time, I already visited Markthalle Neun, At the time, they were already closing, so I didn’t really have the opportunity to check out the market itself. This time round, however, it was Street Food Thursday, meaning the food stalls were open late! Of course, brewery Heidenpeters was still there to provide me with some beer to accompany my dinner…

While I was in the neighbourhood, I paid a quick visit to Hopfenreich, before heading back north of the Spree river again.

The newest kid on the block—only soft opening tonight—is the Manifest taproom. Unfortunately, they only accepted cash their first night, which severely limited my time there. But they had a dog, so that’s a plus at least. And their beer menu, that was impressive too!

The shortened visit to Manifest at least give me the opportunity to visit Message in a Bottle as well.

A bit closer to the hotel, and already familiar, were BrewDog Mitte, and the Mikkeller bar. In the latter I finally had the an opportunity to have my Mikkeller Passport stamped!

Budapest & Berlin Trip

It’s—finally and hopefully—almost time to take another trip!

The recent reinstatement of the direct sleeper train from Brussels to Wien was too good of an opportunity to pass up, and a very convenient—and safe—way to get to Budapest, the main destination of this trip. Of course I will also spend some time in Wien itself, and I’ll be taking the long route back, spending a two more nights in Berlin, and a couple of hours in Hamburg.

Not surprisingly, this trip I’ll be collecting a couple of new stamps in my BrewDog Beer Visa again—at BrewDog Budapest and BrewDog St. Pauli—but this time the first stamp in my Mikkeller Passport as well. Of course, wherever I go, I’ll try to visit some local breweries and beer bars, and enjoy the the local specialities as much as I can!

Camping Misery

On the first day of August, Misery Beer Co. opened. It’s a bit hard to get to by public transport, as a lot of places in the Ardennes tend to be, so it was very convenient there was a special bus going from Brussels to the manor of Misery.

Due to the ever changing COVID-19 regulations, the opening party was a bit smaller than envisioned, and spread over two days. Once there, all necessary measures were taken to let us see the brewery and enjoy their beers in safety. And enjoy them, I did!

Rotterdam After the Borders Opened Again

It was already a while ago since I’ve last taken a train, quite possibly it was my trip to Breda, but finally I found myself in one again, albeit quite an empty train, and masked all the time… But the borders are open again, even for tourism, so I decided to go to Rotterdam again, where a new BrewDog bar opened, quite courageously in the middle of the corona crisis.

Kielegat, or—as it’s usually known—Breda

Breda is right across the Belgian-Dutch border, and they have a nice brewery there, so I’ve wanted to visit it for quite some time. After a couple of futile attempts to find a travel and drinking buddy for this trip, I finally went by myself this random Saturday in February. Only, it turned out to be not just a normal Saturday…

In the south of the Netherlands—Brabant, Gelderland, and Limburg, to be precise—carnival is a kind of a big thing. I should have known it was the opening Saturday of carnival that day, because I grew up in Limburg… However, it had completely slipped my mind. Only after seeing people dressed up on the train platform where I was to take my train into the town centre, it dawned on me…